At Gallivan, our step-by-step strategic marketing plans are tailored specifically to you and your business. With each plan and auction, we work diligently to ensure attendance is at its peak to assist you with achieving a maximum return on your assets!
Since every business is unique, we take an extensive look at the types of assets you have, identify your various products to be sold, and determine their potential value. Having a thorough knowledge of your product and business is critical to the first step in developing a successful marketing plan. You can be assured our marketing expertise and attention to detail will result in a successful auction.
We research current markets and trends for asset categories, and determine the various markets we must penetrate to reach the best qualified buyers for you. We utilize our established resources to identify key individuals and companies to target for your auction. We take into consideration all aspects of the current market to ensure you never miss a potential buyer!
This step is essential to our successful marketing campaign. We begin with determining which advertising venues to use -- electronic sources, such as the internet, e-mail and/or online auctions; newspaper, trade publications and/or business journal advertisements; or direct mail or telemarketing – or a combination of all. Our database of local, regional, national and international advertising sources will ensure we reach the appropriate industries and buyers for you.
No one creates a marketing plan better than Gallivan, and no one can deliver a more successful auction than Gallivan. Our staff takes pride in showing special attention to you and to every part of your auction. Gallivan provides assistance with document processing, title transfers, removal of large machinery and equipment, and many other tasks necessary to transfer ownership. We know the marketing process doesn’t end when the auctioneer says "Sold." Our four-step marketing strategy ensures you will receive your proceeds quickly and that potential liabilities are eliminated. We understand the importance of a sound marketing plan and will work closely with you throughout its development and implementation. And you will quickly see that successful marketing and Gallivan go hand in hand. No one does it better than Gallivan!